Under Armor Debuts New Clothing Technology that Builds Muscle

The Salty Wag

 
4:30am – CHICAGO – Consumers anxiously line up at local sporting stores to be the first persons to purchase Under Armor’s newest product, The Commitment Shirt®.  Featuring the company’s latest technology, which promotes muscle growth for the wearer, this is no ordinary athletic garment.
After years of market research and product development, Under Armor CEO, Kevin Plank, feels that his team has struck oil.  “For years we’ve consistently received customer complaints.  One message that has been regularly received, though, was that our products weren’t delivering customers the fitness results they desired.  This inspired me to pull together the team, brainstorm, and develop The Commitment Shirt®”, said Plank during an interview at the company’s Baltimore headquarters last week.
Many are still skeptical of the shirt’s muscle building ability.  Even though data collected from product testers has shown results far surpassing expectations.  In summary, testers who wore the shirt at least three times…

View original post 409 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s